Since its establishment in 1997, BREXA Group has continued to grow as a human resource service company focusing on manufacturing and IT-related fields, and as of 2024, it is a human resource growth platform company with 216 domestic and overseas companies and approximately 126,000 employees. The company has been developing young, inexperienced, and non-Japanese workers and reskilling mid-career workers with 20 domestic and overseas training facilities and more than 450 rich training programs. 2025, the group's name will be changed from OUTSOURCING Inc. and a new brand "BREXA" will be announced. We will continue to expand our business as a global company that eliminates boundaries in employment and career development and expands new possibilities for working people. With approximately 800 billion yen in sales, the company ranks third in Japan and ninth in the world.
Events
NEW
BREXA Group launches a new promotion proclaiming its new company name and purpose in 50 locations nationwide.
The tagline is ”Expanding possibilities”.Declaration of four promises as a growth platform to nurture human resources to address Japan's "Hataraku" challenges.
BREXA Holdings Inc.(Head office: Chiyoda-ku, Tokyo; President: Takayuki Yamazaki) will launch a large-scale outdoor advertisement (OOH) and a new advertising campaign at train stations and bus stops nationwide in October 2025 to communicate the new corporate group brand "BREXA" and the new Purpose and Values.Special Sitewill be made available to the public in phases starting today.
In this promotion, the BREXA Group, which provides comprehensive support from recruitment to training and employment support for new graduates, inexperienced and overseas human resources, will address the issues facing "Hataraku" in Japan in order to realize its purport of "eliminating boundaries in all "Hataraku" and creating more possibilities for more people, The BREXA Group is committed to delivering on its "Four Promises," which it declares as a growth platform for nurturing human resources.
This is the first large-scale promotion for the BREXA Group, which has been in business for 28 years.
Special Site:https://oohcampaign.brexa.com/
Background of new brand announcement and promotion
BREXA Group, while leveraging its expertise and scale as a human resource service company, has been working to address the rapidly changing social conditions and changing values of work by addressing the social issue of "difficulty in working in the mid- to long-term due to lack of experience and skills, even if one is motivated" and by rebranding the Group as "BREXA" in July 2025. In July 2025, we rebranded the BREXA Group to "BREXA" as a "human resources growth platform" to develop human resources from inexperienced workers into "professional human resources". BREXA Group's mission is to maximize people's potential by eliminating boundaries in employment and career development.
The "Four Declarations (BREXA's Promise)" to achieve this goal clearly state that we will provide continuous employment opportunities and long-term growth opportunities for inexperienced human resources, support career development with an eye on the next stage, expand training and learning environments directly related to practical work to foster expertise, and consistently support the lives and work of workers from overseas. The company has made it clear that it will provide consistent support for workers from overseas to help them settle into their lives and work. Through this large-scale promotion, BREXA Group will clarify the value it provides and widely advocate it to society.
Advertising Concept
The ad visuals have a simple yet powerful design based on the corporate colors of BREXA orange and black to catch the attention of people who use train and bus stations and bus stops on their way to work or school. Each visual depicts the challenges of "work" in Japan and BREXA's "promise" to address these challenges.
- The image above is an image of the display.
Display area and media
| area | station name | time |
| Hokkaido (Sapporo) | JR Sapporo Station | 10/21 (Tue) - 10/27 (Mon) |
| Hokkaido (Tomakomai) | JR Tomakomai Station | 10/14 (Tue) - 10/20 (Mon) |
| Miyagi Prefecture (Sendai) | Bus stops in Sendai City | 10/20 (Mon) - 11/2 (Sun) |
| Yamagata (Yamagata) | Yamagata Ekimae Okubo Building | 10/13(Mon) - 10/26(Sun) |
| Yamagata (Yamagata) | AEON MALL Yamagata Minami | 10/20 (Mon) - 11/2 (Sun) |
| Ibaraki (Mito) | JR Mito Station | 10/20(Mon) - 11/16(Sun) |
| Tochigi (Utsunomiya) | JR Utsunomiya Station | 10/14 (Tue) - 11/20 (Mon) |
| Gunma (Takasaki) | JR Takasaki Station | 10/1(Wed) - 10/31(Fri) |
| Gunma (Maebashi, Takasaki) | Bus stops in Maebashi and Takasaki | 10/20 (Mon) - 11/2 (Sun) |
| Saitama (Saitama) | Bus Stop in Saitama City | 10/20 (Mon) - 11/2 (Sun) |
| Chiba (Chiba) | JR Chiba Station | 10/27 (Mon) - 11/2 (Sun) |
| Chiba (Chiba, Kashiwa) | Bus stops in Chiba City and Kashiwa City | 10/20 (Mon) - 11/2 (Sun) |
| Tokyo (Yaesu) | JR Tokyo Station Yaesu Exit | 10/6(Mon) - 10/12(Sun) |
| Tokyo (Ginza) | Bus Stop in Ginza Area | 10/6(Mon) - 10/19(Sun) |
| Tokyo (Shinjuku) | JR Shinjuku Station South Exit | 10/27 (Mon) - 11/2 (Sun) |
| Tokyo (Hachioji) | Ito-Yokado Hachioji | 10/20 (Mon) - 11/2 (Sun) |
| Tokyo (Tachikawa) | JR Tachikawa Station | 10/27 (Mon) - 11/2 (Sun) |
| Kanagawa (Yokohama) | JR Yokohama Station | 10/27 (Mon) - 11/2 (Sun) |
| Kanagawa (Kawasaki) | Bus stops in Kawasaki City | 10/6(Mon) - 10/19(Sun) |
| Niigata (Nagaoka) | JR Nagaoka Station | 10/27 (Mon) - 11/9 (Sun) |
| Toyama (Toyama) | Bus Stop in Toyama City | 10/20 (Mon) - 11/2 (Sun) |
| Ishikawa (Kanazawa) | AEON TOWN Kanazawa Shimeno | 10/20 (Mon) - 11/2 (Sun) |
| Ishikawa (Kanazawa) | JR Kanazawa Station | 10/1(Wed) - 10/31(Fri) |
| Fukui (Fukui) | Hapi Line Fukui Station | 10/1(Wed) - 10/31(Fri) |
| Nagano (Nagano) | Bus Stop in Nagano City | 10/20 (Mon) - 11/2 (Sun) |
| Shizuoka (Hamamatsu) | JR Hamamatsu Station | 10/20(Mon) - 10/26(Sun) |
| Aichi (Nagoya) | Meitetsu Nagoya Station | 10/13(Mon) - 10/19(Sun) |
| Aichi (Nagoya) | JR Nagoya Station | 10/20(Mon) - 10/26(Sun) |
| Aichi (Nagoya) | Bus stops in Nagoya City | 10/20 (Mon) - 11/2 (Sun) |
| Aichi (Toyota) | Meitetsu Toyota-shi Station | 10/20(Mon) - 10/26(Sun) |
| Kyoto (Shijo) | Kyoto Subway Shijo Station | 9/29 (Mon) - 10/5 (Sun) |
| Osaka (Osaka) | Osaka Metro Cosmosquare Station | 10/6(Mon) - 10/12(Sun) |
| Osaka (Osaka) | JR Osaka Station | 11/3(Mon) - 11/9(Sun) |
| Osaka (Osaka) | Keihan Kyobashi Station | 10/27 (Mon) - 11/2 (Sun) |
| Osaka (Osaka) | Osaka Metro Namba Station | 10/20(Mon) - 10/26(Sun) |
| Osaka (Osaka) | Osaka Station Midosuji Exit | 11/3(Mon) - 11/9(Sun) |
| Hyogo (Kobe) | Bus stops in Kobe City | 10/20 (Mon) - 11/2 (Sun) |
| Hyogo (Kobe) | Hankyu Kobe Sannomiya Station | 10/27 (Mon) - 11/2 (Sun) |
| Fukuoka (Kitakyushu) | Kokura Station (Monorail) | 10/20(Mon) - 11/9(Sun) |
| Fukuoka (Kitakyushu) | Bus stops in Kitakyushu City | 10/20 (Mon) - 11/2 (Sun) |
| Fukuoka(Fukuoka) | Bus Stop in Tenjin and Hakata Area | 10/6(Mon) - 10/19(Sun) |
| Fukuoka(Fukuoka) | JR Hakata Station | 10/20(Mon) - 10/26(Sun) |
| Nagasaki (Nagasaki) | JR Nagasaki Station Amu Plaza | 10/13(Mon) - 10/19(Sun) |
| Kumamoto (Kumamoto) | JR Kumamoto Station | 11/1 (Sat) - 11/30 (Sun) |
| Oita (Oita) | Bus Stop in Oita City | 10/20 (Mon) - 11/2 (Sun) |
- *Some media outlets have already published the information in advance.
*Please refrain from contacting station staff.
*We ask that you please be considerate of surrounding customers when viewing the advertisements.
The BREXA Group will continue to widely communicate the values set forth in Purpose to society, and will continue to bring more possibilities to more people in the future.
BREXA Group
Inquiries
BREXA Holdings Inc. Corporate Branding Office
Email : pr@brexa.com